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New Fitness Craze Builds Confidence
(Zumba)

By Ashley B. Craig
4 December 2006

"All right! How’s everybody doing tonight?” an excited voice calls over the din of chattering people. Cheers sound out along with choruses of goods, greats and other enthusiastic responses. A small muscularly-toned woman sporting a microphone headset in her copper-colored hair appears in front of the room’s floor length mirrors that line one of the walls. This isn’t a concert, this is an aerobics class called Zumba®.

Throngs of people file into the Student Recreation Center’s multipurpose room A for Hughes’ first Zumba® class of the week. A head count near the end of class would tally 78 females and five males. There are 11 new students for this class. They’re waiting for the instructor.

Gemma Hughes, 29, is a full-time exercise physiology major. She instructs one of the newest fitness classes at West Virginia University’s Student Recreation Center. The class is called Zumba®, and it is quickly becoming one of the most popular classes at the Rec Center.

From Rumbacize to Zumba®

Zumba® was an accident, according to the official Zumba® website. In the mid-1990s, Alberto “Beto” Perez, founder and master instructor, forgot the music for his aerobics class one day and took what music he had in his car to the class and they danced. The class gained a following at the gym he worked at in his native land of Colombia and was called “Rumbacize”.

It spread like wildfire throughout Central and South America before moving into the United States in 1999. Once in the U.S., Perez teamed up with Alberto Perlman and Alberto Aghion, who wanted to promote the Rumbacize philosophy all over the world. But first the name would have to be changed. And thus, Zumba® was born.
According to the website, Zumba’s ® (formerly Rumbacize’s) main philosophy is that the workout should be “fun and easy to do” so that the participants want to keep with it so that they can gain the long term health benefits and the short term ones like building self esteem and confidence. This positive philosophy spread across the country and as of September 2006, there were 2,000 certified Zumba® instructors across the U.S.

The combination of high-energy dancing, controlled movements and Latin and international music is what drives Zumba. The human body provides natural resistances, which help sculpt and tone the body while the participant is dancing to the fast-paced music. According to Hughes, the average number of calories burned in one Zumba class is nearly 600.

Who is Gemma Hughes?

For almost 16 years, England native Gemma Hughes devoted her life to fitness and making others feel good about themselves. At age 13, she started working out by watching aerobics classes on ESPN.
After finishing high school Hughes did something that would change her life forever. She joined a local gym called Body Dynamics, in St. Petersburg, Fla. She spent most of her time there and worked there to save money so that she could become a fitness instructor.

In 1998, almost three years after she joined the gym, Hughes received her American Council on Exercise certification to teach group fitness classes. She soon added another ACE certification in personal training. After that, she worked for more certifications in fields such as cycling, step aerobics and Zumba®. She auditioned in October for her Masters’ certification, but was not selected by the panel of others who hold Masters’ certifications for their work in Zumba®.
Zumba® caught Hughes’ attention three years ago when she saw an infomercial promoting the Zumba® fitness videotapes. She ordered the tapes and watched them with a friend, Tanya Beardsley. Not long afterwards, Beardsley gained a certification to teach Zumba® and became one of 12 Master Trainers for Zumba. She attended Beardsley’s classes to show support for her friend. The class’s popularity grew so Hughes worked toward her certification to add more classes to the weekly schedule.

Hughes’ day starts early each morning, usually around six, and she goes until late each night. Carrying a full load of classes such as chemistry and its required laboratory course, an exercise physiology class, English and Spanish, Hughes also teaches two fitness classes three nights a week at the Rec Center. She teaches Zumba® three times a week to classrooms filled with people of all shapes and sizes. She has her own fitness regimen that consists of cardio fitness and weightlifting six days a week. On weekends, she sometimes goes back to St. Petersburg to manage the gym where she got her start.

“I get tired because I give 150 percent, 100 percent of the time and when I’m tired I just can’t do anything,” she says with a sigh.

In August, Hughes arrived in Morgantown, W.Va., home of WVU, to continue her education. Her major concentration is exercise physiology, but she wants to write for fitness publications after she graduates.
“WVU has one of the best Exercise Physiology programs in the country,” Hughes said of the school she now calls home after doing research on other universities across the country.

Culture Shock

Exotic drumbeats and foreign smells filled the Mountain Lair ballrooms as many different people from all over the world converged to share about their cultures at WVU’s International Fair on Oct. 16. Schoolchildren passed through the large hall to learn about different religions and to get henna tattoos.

Hundreds of children from the area’s schools wandered around the fair in the Mountain Lair ballrooms. They were treated to many exhibitions, from a belly dancing performance by a young girl to Zumba.

There will be a demonstration of Zumba® and four young women, Hughes included, hurry up to the stage. Gemma quickly gains the childrens’ attention then, tells them about Zumba® and dancing.

Olga Volotskova, 25, likes to dance and likes to exercise. The Russian doctoral student didn’t lose her poise as she danced in front of hundreds of children and onlookers.

Volotskova along with Megan and Morgan Lawless joined Gemma for the performance. Clad in black workout gear, the girls danced on stage behind Hughes, similar to back-up dancers. They appeared to be ignoring the children staring at them and focusing on their instructor and the music they were dancing to.

“It makes you feel better all over,” Volotskova said. “Zumba® is so much better than doing just legs and arms because you use your whole body,” she said after the exhibition, smoothing her dark hair back into its low ponytail. “Gemma’s class is too good to miss.”

The children and teachers watched the girls move on stage with curiosity and then started following along with Hughes’ kind motivation. Teachers and students danced before her, following her every movement as best as they could. Smiles filled the room.

“I give Gemma a lot of credit, she really knows how to lift people’s spirits and relieve stress from school,” Megan Lawless, 20, said with a vibrant smile. The occupational therapy major and her twin sister, Morgan, have been attending Hughes’ class for nearly a month. The girls found out about Zumba® from other girls in their classes and decided to check it out due to their mutual love of dance.

“I love that she incorporates different styles of dance and music into the class,” Morgan said. “Gemma is cool and energetic and a great motivator,” she added. The girls recalled their first Zumba® class with big smiles and remembered definitely wanting to take the class again.

Zumba’s® Latin background hasn’t been forgotten around WVU’s campus. The Latin American community is currently assisting Hughes in promoting the class.

“The Latin community is very tight here, they’re very friendly and they come to the class,” Hughes said. “They’ve invited me out to their events and have been so helpful.”

Zumba® Nation

In 2006, Mark Burnett, producer of such shows as Survivor and The Apprentice, and Emilio Estefan joined forces with Aghion and Perlman to spread the word about Zumba. There is a reality television show in Mexico based on Zumba® that’s rated first in many Mexican markets.

“It’s spreading by word of mouth quickly because people like the way they feel when they leave the class,” Hughes explained.

Upon Hughes’ arrival in Morgantown, not many had heard of Zumba®, including the fitness coordinator at the Rec Center. More and more people began attending her classes. One person would come, then the next time they would bring a friend, and so on and so forth.

“Leave your ego at the door!”

The room is brightly lit and a brilliant sunset can be seen from the large room’s bay of windows. Hughes hurries upstairs from her personal workout regimen to ready herself for the class. Many people stop her on her way upstairs from the Rec Center’s free-weight area to say hello. She breezes into the room where her students await and sets up for class. She picks a CD from her two large CD cases and places it in the new stereo system for class.
With her headset on and ready, she speaks to her students in a personal way as she moves to the front of the room. The headset will soon come off, but she’ll use it for announcements she has to make before class about any changes to the schedule and what they’ll be doing in the evening’s class.

“Leave your egos at the door!” she calls out to them as loud Latin dance music fills the room. She starts with a side-stepping motion and the room follows. The atmosphere in the room has changed dramatically from laid back and even a little pensive to completely positive and full of energy.

The next song that plays in the room is a Salsa number. A few of the students can’t keep up, but they do not give up and keep smiles on their faces.

The class continues that way for the rest of the hour. People are trying to keep up but not really caring if they do or not and hopping around with excitement. There is a lot of hip-shaking going on, even the men in the crowd enjoy following along. The students start to break a sweat but continue to smile and enjoy themselves.

The songs change throughout the class from songs the students may not know to songs that the students may know, such as Gwen Stefani’s “Hollaback Girl” and Daddy Yankee’s Reggaeton hit “Rompe”.

Fostering Confidence

Hughes remembers being asked one day by an old love what she wanted to do with her life, and her reply was not one he’d expected.

“I want to make people smile. I want to make people happy,” she said, her slight British accent making itself known.
Her dedication to fitness has roots in her desire to make people happy. Part of the Zumba® philosophy is to let people have fun while they work out. And that was a major draw for Hughes.

“The benefits of fitness are so numerous. It’s not just about losing weight and getting in shape. It’s about feeling happy and confident and building self esteem, and then maybe later you’ll lose weight,” she says with a serene smile. She believes that emotions are contagious and that being positive will rub off on others and make them feel better.
Of all the classes she teaches, Zumba® is her favorite because in other classes the instructors constantly correct the students because the positions are structured for the student’s safety. In Zumba there is no right or wrong. There is nothing dangerous in Zumba®.

“You don’t have to be on the right step. There is no right or wrong step, just have fun!’ Hughes says. “After class, they [the students] leave smiling and they’ve told me before that they look forward to my class all week. They’re being lifted up and they like that.”

An hour after the music began, it’s over as the class ends and everyone gathers their things and begin to leave, some wiping sweat away from their faces others guzzling their water to replenish themselves. Others stay behind to talk to Gemma. She can’t remember all of their names so she calls them all by one simple name, Zumba®, if she sees them out around campus.

They go their separate ways, most going home, some following Hughes as she scurries downstairs for her next fitness class.